Survey finds that 27% aged 18-34 prefer Bitcoin over stocks

posted 6 months ago
11% of the American population owns Bitcoin, according to a new survey conducted by Harris Poll which provides analytics data on Bitcoin’s demographic trends. Conducted April 24th 2019, the survey included answers of 2,052 American adults. According to the survey results, the American population gained more knowledge about Bitcoin (compared to October 2017) in 6 key aspects: awareness, familiarity, perception, conviction, propensity to purchase, and ownership.

A key takeaway from the results of the poll is that interest in Bitcoin is much stronger in younger age groups. According to the survey, awareness has become the only aspect where older demographics matched that of younger age groups. As such, the vast majority of American citizens have heard of Bitcoin, regardless of age. In terms of the ownership aspect, 20% of American citizens aged 18–34 claimed to be invested in Bitcoin, while those aged 35–44 accounted for 11%. The 45-54 and 55-64 age ranges indicated an equal ownership amounting to 5%, with 2% of American retirees over 65 years claiming to hold BTC.
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