Russia's e-commerce giant Ulmart to explore blockchain to fight counterfeiting

posted 8 months ago
The #Blockshow2017 conference ended in Munich on April 7 and the presence of Russia's leading e-commerce player, Ulmart, came as a surprise to many of the participants.

"It's all about blockchain. We keep talking about the 4th Industrial Revolution as if just by saying it things will change and we will become more tech savvy. However, the heart and soul of this revolution is the blockchain," said Brian Kean, Ulmart's Chief International Officer.

When asked by the organizers what Ulmart wanted to get out of the conference, Mr. Kean said the goal was to explore whether the blockchain technology can help fight the flood of counterfeit products. "Consumers complain to us about this issue and ask us to do something. The blockchain will let us join forces with major manufacturers and anyone can then merely point a bar-code or QR-code and follow the entire history of the product from production line to Ulmart's fulfillment center," explained Mr. Kean.

Ulmart is Russia's largest privately held Internet company specializing in e-commerce. The company was founded in 2008, and its headquarters are located in St. Petersburg. Ulmart has over 450 infrastructure facilities in more than 240 cities and towns across Russia.
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