Pepsi blockchain trial brings 28% increase in supply chain efficiency

posted 6 months ago
Food and beverage giant PepsiCo completed a blockchain trial that brought a 28% boost in supply chain efficiency. “Project Proton” set out to examine if blockchain could address “industry challenges” in programmatic advertising. PepsiCo’s project carried out a programmatic end-to-end supply chain reconciliation using a blockchain platform. The effort compared a control budget with one for the test to gauge the effectiveness of the technology.

Smart contracts were further used to automate the programmatic supply chain, PepsiCo’s project partner and media agency Mindshare said “These smart contracts… resulting in major efficiency gains and complete transparency for the brand owners.” The results indicated efficiency increases “in terms of costs for viewable impressions, in running the campaign through smart contracts, versus one without.” Farida Shakhshir, PepsiCo’s director of consumer engagement said “The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact.”
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