Nasdaq announced new blockchain-based advertising contract exchange

posted 9 months ago
The platform, called Nyiax (New York Interactive Advertising Exchange), allows publishers and advertisers to buy, sell and re-trade advertising inventory as guaranteed contracts.

Nyiax will use the Nasdaq Financial Framework architecture, and claims it will be the first exchange to be deployed in the cloud and also run on blockchain technology.

Lars OttersgÄrd, head, market technology, Nasdaq, says: "Nyiax is leveraging our Nasdaq Financial Framework architecture, which draws on cutting-edge technology, including the integration of blockchain technology as our core ledger, as well as cloud-enabled trading and clearing capabilities."
Tags: blockchain, news