Investment giant Fidelity is testing out a new cryptocurrency service

posted 4 months ago
Fidelity is testing out a new service to help make life easier for its clients who invest in cryptocurrencies.

The $2.3 trillion investor announced on Wednesday a partnership between its Fidelity Labs, the firm's innovation center, and Coinbase, the cryptocurrency exchange serving nearly 9 million customers.

As part of the partnership, Coinbase users will be able to view their bitcoin, ethereum, and litecoin holdings alongside their other accounts in their Fidelity Portfolio.

The company told Business Insider it's not entirely sure how many of its users will benefit from the service, but that's the whole point of the trial.

"We are trying to create the best customer experience," Hadley Stern, managing director at Fidelity Labs, told Business Insider."When we allowed customers to donate bitcoin to our charitable fund we were unsure about how many people would do it, but it played out well."
Tags: blockchain, bitcoin, news