E Trade reportedly plans to launch Bitcoin trading

posted 6 months ago
Trading platform giant E-Trade is reportedly preparing to support Bitcoin trading for its 5 million customers. E-Trade has only to finalize a custodian service before the finished product is ready for customers. If confirmed, E-Trade would be one of the largest securities brokers to integrate crypto-trading.

With around 5 million brokerage accounts and assets of over $65 billion, E-Trade enabling BTC trading could considerably boost adoption. Having an institutional-grade spot-trading solution would also complement forthcoming institutional futures and custodial platforms from firms like Fidelity Investments and Intercontinental Exchange. Many expect an influx of institutional investment as early as this year, taking Bitcoin prices to new highs.
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