Ashton Kutcher and YouTube beauty queen Michelle Phan invest in Lolli’s $3M fund raise

posted 3 months ago
E-commerce startup Lolli, which gives shoppers bitcoin rewards for online purchases at retailers like Sephora, just attracted a $3M investment from YouTube beauty queen Michelle Phan, and Ashton Kutcher’s VC firm, Sound Ventures.

As of this week, Phan’s fans can use Lolli to earn bitcoin rewards when shopping directly on her Em Cosmetics website. Adelman said the funding will be used to launch Lolli’s mobile app this summer and expand the company internationally throughout 2020. Lolli CEO Alex Adelman said “We have an incredible syndicate of strategic investors that will help drive the adoption of Lolli and Bitcoin forward.”
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